Free online training developed for the Irish Market

With downloadable charts and additional reading

Comprehensive and easy-to-follow

Incorporating nine on-demand video modules

Endorsed by Thinkbox UK

 Tests to help you learn with final optional exam on course completion

About the course

This free online course has been designed in collaboration with Thinkbox UK. It is proudly supported by The Creative & Communications Association of Ireland (formally IAPI) and Irish broadcasters, media and creative agencies and advertisers. The aim of the training is to boost critical skills and knowledge across the advertising industry.

Curriculum

11 Chapters · 62 Lessons

    1. (Included in full purchase)

      Some notes before you start

    1. (Included in full purchase)

      Module 1 Section 1 TV Audience Measurement 

    2. (Included in full purchase)

      Module 1 Section 2 The Viewing Landscape 

    3. (Included in full purchase)

      Module 1 Section 3 The need states that drive us

    4. (Included in full purchase)

      Module 1 Nickable Slides

    5. (Included in full purchase)

      Module 1 Resources and Reading Material

    6. (Included in full purchase)

      TAM TV Masters Training Jargon Buster

    7. (Included in full purchase)

      MODULE ONE-THE TV VIEWING LANDSCAPE Test Questions

    1. (Included in full purchase)

      Module 2 Section 1 The Changing Advertising Landscape

    2. (Included in full purchase)

      Module 2 Section 2 Attention To Advertising

    3. (Included in full purchase)

      Module 2 Section 3 Multi-Screening

    4. (Included in full purchase)

      Module 2 Nickable Slides

    5. (Included in full purchase)

      Module 2 Resources and Reading Material

    6. (Included in full purchase)

      MODULE TWO-ADVERTISING Test Questions

    1. (Included in full purchase)

      Module 3 Section 1 (a) The Five Fundamentals of Effectiveness

    2. (Included in full purchase)

      Module 3 Section 1 (b) The Five Fundamentals of Effectiveness

    3. (Included in full purchase)

      Module 3 Section 2 (a) How Media Drives Effectiveness

    4. (Included in full purchase)

      Module 3 Section 2 (b)How Media Drives Effectiveness

    5. (Included in full purchase)

      Module 3 Nickable Slides

    6. (Included in full purchase)

      Module 3 Resources and Reading Material

    7. (Included in full purchase)

      Module 3-Effectiveness Test Questions

    1. (Included in full purchase)

      Module 4 Section 1 Unlocking TV's Effectiveness

    2. (Included in full purchase)

      Module 4 Section 2 The Role of Creativity

    3. (Included in full purchase)

      Module 4 Section 3 How To Measure Effectiveness

    4. (Included in full purchase)

      Module 4 Nickable Slides

    5. (Included in full purchase)

      Module 4 Resources and Reading Material

    6. (Included in full purchase)

      Module 4-Unlocking Effectiveness Test Questions

    1. (Included in full purchase)

      Module 5 Section 1 The many roles of TV advertising

    2. (Included in full purchase)

      Module 5 Section 2 How the role of TV differs by category and lifestage

    3. (Included in full purchase)

      Module 5 Nickable Slides

    4. (Included in full purchase)

      Module 5 Resources and Reading Material

    5. (Included in full purchase)

      MODULE FIVE-THE STRATEGIC USE OF TV Test Questions

    1. (Included in full purchase)

      Module 6 Section 1 The fundamentals of TV Planning and Buying

    2. (Included in full purchase)

      Module 6 Section 2 Buying

    3. (Included in full purchase)

      Module 6 Section 3 Campaign Analysis

    4. (Included in full purchase)

      Jargon Buster

    5. (Included in full purchase)

      Module 6 Resources and Reading Material

    6. (Included in full purchase)

      Module 6 Nickable Slides

    7. (Included in full purchase)

      MODULE SIX-TV PLANNING AND BUYING Test Questions

    1. (Included in full purchase)

      Module 7 Section 1 Audience Selection

    2. (Included in full purchase)

      Module 7 Section 2 Buying the Right Audience

    3. (Included in full purchase)

      Module 7 Section 3 Execution Considerations

    4. (Included in full purchase)

      Module 7 Section 4 Ad Placement

    5. (Included in full purchase)

      Module 7 Resources and Reading Material

    6. (Included in full purchase)

      Module 7 Nickable Slides

    7. (Included in full purchase)

      MODULE 7-THE NUTS AND BOLTS OF TV PLANNING Test Questions

    1. (Included in full purchase)

      Module 8 Section 1 Partnerships

    2. (Included in full purchase)

      Module 8 Section 2 The Benefits of TV Partnerships

    3. (Included in full purchase)

      Module 8 Section 3 Partnerships:How to do them well

    4. (Included in full purchase)

      Module 8 Resources and Reading Material

    5. (Included in full purchase)

      Module 8 Nickable Slides

    6. (Included in full purchase)

      MODULE EIGHT-DIFFERENT PARTNERSHIP OPPORTUNITIES Test Questions

    1. (Included in full purchase)

      Module 9 Section 1 What is Advanced TV?

    2. (Included in full purchase)

      Module 9 Section 2 The Advanced TV Toolkit

    3. (Included in full purchase)

      Module 9 Section 3 Advanced TV Measurement

    4. (Included in full purchase)

      Module 9 Section 4 Advanced TV Buying

    5. (Included in full purchase)

      Module 9 Resources and Reading Material

    6. (Included in full purchase)

      Module 9 Nickable Slides

    7. (Included in full purchase)

      MODULE NINE-ADVANCED TV BUYING Test Questions

    1. (Included in full purchase)

      That's it!

    2. (Included in full purchase)

      Feedback. We hope you enjoyed completing the TAM Ireland TV Masters Training. We would love to hear your thoughts and opinions on the course in order to help us improve.

    3. (Included in full purchase)

      View the final optional exam

What people are saying

Testimonials build trust — fast. Edit this section to show how your product is making a difference and help your audience purchase with confidence.

”
Really informative and helpful
Bobby R.

*****

”
Tough but great! I finally finished this course and so proud of myself. The nickable slides was what helped me. I thought they were great
Jolie N

*****

”
Great to do this course, in-depth and enjoyable!
Tony D

*****

”
I recently completed TAM Ireland’s TV Masters Training, and I highly recommend it. The course was free and provided a thorough insight into the television market in Ireland. Covering various aspects, from audience measurement intricacies to the evolving landscape of television advertising, the program was well-structured and informative. It offered a comprehensive understanding of the television industry in the digital age. For anyone aiming to deepen their understanding of the television industry and stay competitive in this ever-changing field, this training is essential. I gained valuable knowledge, made valuable contacts, and now feel more confident in my abilities, all thanks to TAM Ireland’s excellent training program.
Clare C

*****

”
I've been in the ad business almost 20 years but wanted to brush up the latest in ad buying mechanics as a strategist. This was only one part of the course but I found every module was useful to me in some way (such as the case studies or tips). So it's one of those rare things you could recommend to everyone from AE to senior team members. It was very well thought out in terms of pacing, content and supporting materials and felt very 'human' - which is hard to do on a MOOC learning programme.
Rachel R

*****

Autumn 2026 TAM TV Masters starts Monday September 7th

So, sign up today and master the transforming world of TV advertising.

Enroll for free