Learning and Upskilling

This free online course has been designed in collaboration with Thinkbox UK. It is proudly supported by IAPI and Irish broadcasters, media and creative agencies and advertisers. The aim of the training is to boost critical skills and knowledge across the advertising industry.

  • Free online course developed for the Irish market

  • 9 on-demand video modules with downloadable charts

  • Learn at your own pace-up to 10 weeks to complete

  • Endorsed by Thinkbox UK and proudly supported by IAPI

  • Tests to help you learn with optional final exam on course completion

  • Downloadable charts and additional reading

TV Masters Training Content

  • THE TV VIEWING LANDSCAPE

    This section contains some definitions to get you started, information about understanding the whole video viewing landscape and our video viewing needstates.

  • ADVERTISING

    In this section we look at the changing advertising landscape and then focus on attention to advertising and multi-screening

  • EFFECTIVENESS

    Discover the five fundamentals of effectiveness and how media drives effectiveness.

  • UNLOCKING EFFECTIVENESS

    Here we focus on understanding TV's effectiveness.the role of creativity in driving effectiveness and how to create, access and conduct a marketing effectiveness programme.

  • THE STRATEGIC USE OF TV

    We take a look at the many roles of TV advertising and how the role of TV differs by category and by lifestage

  • TV PLANNING AND BUYING

    The fundamentals of TV supply and demand and the resulting media maths, how buying/discounts and negotiations work, to analysing campaign results.

  • THE NUTS AND BOLTS OF TV PLANNING

    All the practical information required to plan and buy a TV campaign-from deciding on coverage levels, buying the right audience to when to place your adbollltts

  • PARTNERSHIPS

    Different partnership opportunities, their benefits and how to do it well

  • ADVANCED TV ADVERTISING

    What it is, how to access it, how to buy it and how to measure it.

Who is the TAM TV Masters Training for?

Whether you’re new to TV or a media pro looking for a refresher, the TAM Ireland TV Masters Training is essential learning. It’s designed to be as useful and practical to new starters with everything to learn, as it is to more experienced hands looking to refresh their knowledge and skills. It is suitable for this working in marketing for a brand or at an advertising or media agency. It is also suitable for those working with the Broadcasters.

TAM TV Masters Reviews

5 star rating

Really great!

Tony Doyle

Great to do this course, in-depth and enjoyable!!

Great to do this course, in-depth and enjoyable!!

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4 star rating

Really informative and helpful

Bobby Ring

Really helpful.

Really helpful.

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5 star rating

TAM Ireland's TV Masters Training

Clare Cavendish

I recently completed TAM Ireland’s TV Masters Training, and I highly recommend it. The course was free and provided a thorough insight into the television ma...

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I recently completed TAM Ireland’s TV Masters Training, and I highly recommend it. The course was free and provided a thorough insight into the television market in Ireland. Covering various aspects, from audience measurement intricacies to the evolving landscape of television advertising, the program was well-structured and informative. It offered a comprehensive understanding of the television industry in the digital age. For anyone aiming to deepen their understanding of the television industry and stay competitive in this ever-changing field, this training is essential. I gained valuable knowledge, made valuable contacts, and now feel more confident in my abilities, all thanks to TAM Ireland’s excellent training program.

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5 star rating

Detailed and Well Paced Course for All Levels

Rachel Ray

I've been in the ad business almost 20 years but wanted to brush up the latest in ad buying mechanics as a strategist. This was only one part of the course b...

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I've been in the ad business almost 20 years but wanted to brush up the latest in ad buying mechanics as a strategist. This was only one part of the course but I found every module was useful to me in some way (such as the case studies or tips). So it's one of those rare things you could recommend to everyone from AE to senior team members. It was very well thought out in terms of pacing, content and supporting materials and felt very 'human' - which is hard to do on a MOOC learning programme.

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