THE TV VIEWING LANDSCAPE
This section contains some definitions to get you started, information about understanding the whole video viewing landscape and our video viewing needstates.
In this section we look at the changing advertising landscape and then focus on attention to advertising and multi-screening
Discover the five fundamentals of effectiveness and how media drives effectiveness.
Here we focus on understanding TV's effectiveness.the role of creativity in driving effectiveness and how to create, access and conduct a marketing effectiveness programme.
THE STRATEGIC USE OF TV
We take a look at the many roles of TV advertising and how the role of TV differs by category and by lifestage
TV PLANNING AND BUYING
The fundamentals of TV supply and demand and the resulting media maths, how buying/discounts and negotiations work, to analysing campaign results.
THE NUTS AND BOLTS OF TV PLANNING
All the practical information required to plan and buy a TV campaign-from deciding on coverage levels, buying the right audience to when to place your adbollltts
Different partnership opportunities, their benefits and how to do it well
ADVANCED TV ADVERTISING
What it is, how to access it, how to buy it and how to measure it.